Things to Do in Agadir: Beaches, Markets & More

1. Agadir Beach

Agadir's main beach stretches for about 6 kilometres along the Atlantic coast and is the city's biggest draw. The sand is fine and golden, the water is calm compared to other Atlantic beaches in Morocco, and the promenade behind the beach is lined with cafes, restaurants, and hotels.

Sun loungers and parasols can be rented from the beach clubs for around 50-80 MAD per day. The water is warmest from July to October, reaching around 22 degrees Celsius, though it is swimmable from May through November. The northern end of the beach near the marina tends to be quieter than the central stretch.

The beach promenade is perfect for an evening stroll. It runs the full length of the beach and is well-lit, with benches, palm trees, and views of the sunset over the Atlantic. Many visitors make this their daily ritual.

2. Souk El Had

Souk El Had is one of the largest markets in North Africa, with over 3,000 shops spread across a huge walled compound in the city centre. Unlike the medieval souks of Marrakech or Fez, Souk El Had is modern and relatively well-organised, making it less overwhelming for first-time visitors to Morocco.

The market is divided into sections. The fresh produce area is a feast for the eyes: mountains of oranges, dates, olives, spices, and argan products. You will also find sections for clothing, household goods, electronics, leather goods, and traditional Moroccan crafts. The dried fruit and nut stalls are excellent and prices are far lower than in tourist shops.

Bargaining is expected, though prices here are generally more reasonable than in Marrakech. Start at about 60-70 percent of the asking price and negotiate from there. The souk is open every day except Monday. Go early in the morning for the best selection and fewer crowds.

3. Agadir Kasbah (Agadir Oufella)

The ruins of the old Kasbah sit on a hilltop 236 metres above the city and offer the best panoramic views of Agadir. Originally built in 1540 by the Saadian Sultan Mohammed ech-Sheikh to defend against Portuguese invaders, the fortress was largely destroyed in the devastating earthquake of 1960 that killed over 15,000 people and flattened most of the city.

Today, the main surviving feature is the outer wall with its famous Arabic inscription that translates to "God, Country, King." The views from the top are spectacular, especially at sunset when you can see the entire bay, the beach, the marina, and the city spread out below. On clear days, you can see as far as the Anti-Atlas Mountains.

You can reach the Kasbah by taxi (about 30-40 MAD from the city centre) or by walking up the winding road, which takes about 30-40 minutes. There is no entry fee. Bring water and wear comfortable shoes, as there is little shade at the top.

4. Crocoparc

Crocoparc is a unique attraction located about 14 kilometres from Agadir's city centre. It is home to over 300 Nile crocodiles, making it one of the largest crocodile parks in the world. The park is beautifully landscaped with cactus gardens, a tropical greenhouse, and water features.

Beyond the crocodiles, the park also has an impressive cactus garden with over 400 species, an ornamental garden, and a playground for children. Feeding time is a highlight and usually takes place in the afternoon. There is also a cafe on site.

Tickets cost 70 MAD for adults and 40 MAD for children. The park is open daily from 10am to 5pm. It makes a great half-day outing, especially if you are travelling with children. A taxi from the city centre costs about 100-150 MAD each way.

5. Valley of the Birds (Vallee des Oiseaux)

The Valley of the Birds is a small but charming zoo and park set in a narrow green valley that runs from Boulevard Hassan II down to the beach promenade. It is a lovely shaded retreat in the middle of the city, especially welcome during the hot summer months.

The park is home to various bird species including flamingos, parrots, and peacocks, as well as some mammals like Barbary macaques and mouflon sheep. There are waterfalls, small bridges, and well-maintained pathways winding through the vegetation. Children will love the small playground and the animal enclosures.

Entry is free and the park is open daily. It takes about 30-45 minutes to walk through. Combine it with a walk along the beach promenade for a pleasant morning out.

6. Agadir Marina

The Marina d'Agadir is a modern development at the northern end of the beach with a yacht harbour, residential apartments, restaurants, and shops. It is one of the more upscale areas of the city, with a different feel from the rest of Agadir.

The marina is a pleasant place for an evening walk. Watch the fishing boats and yachts come and go, browse the shops, and choose from a selection of restaurants serving seafood, Italian, and international cuisine. Several restaurants have terraces overlooking the water. Prices are higher than in the city centre but still reasonable by European standards.

From the marina, you can also book boat trips and fishing excursions. A two-hour sunset cruise costs around 200-300 MAD per person, and deep-sea fishing trips start at around 500 MAD.

7. Surf Spots Near Agadir

The coast around Agadir is one of the best surfing destinations in Africa. While Agadir's main beach has gentle waves suitable for beginners, the serious surf action is found at the beaches to the north.

Taghazout, located about 19 kilometres north of Agadir, is the most famous surf village in Morocco. It offers consistent waves from September to April, with spots ranging from beginner-friendly beach breaks to world-class right-hand point breaks like Anchor Point and Killer Point. The village has dozens of surf schools and camps, with lessons costing around 300-400 MAD for a two-hour group session including board rental.

Closer to Agadir, Anza beach and Imouren beach also offer decent waves. Banana Beach (Imourane) is a sheltered spot good for intermediate surfers. If you are a complete beginner, the surf schools on Agadir's main beach are a good starting point, with calmer conditions and warmer water.

8. Amazigh Heritage Museum (Musee Municipal du Patrimoine Amazigh)

This small but excellent museum is dedicated to the Amazigh (Berber) culture of the Souss region surrounding Agadir. Located on Avenue Hassan II near the central post office, it is one of the few museums in Morocco dedicated solely to Amazigh heritage.

The collection includes traditional Amazigh jewellery, carpets, pottery, musical instruments, costumes, and religious artifacts. The silver jewellery collection is particularly impressive, with intricate fibulae (cloak brooches), headdresses, and ankle bracelets that showcase the skill of traditional Amazigh silversmiths.

Entry costs 20 MAD and the museum is open Monday to Saturday from 9:30am to 5:30pm. It takes about 30-45 minutes to visit. Even if you are not usually a museum person, the jewellery and textile collections are genuinely beautiful and help provide context for the Amazigh culture you will encounter throughout southern Morocco.

Practical Tips for Visiting Agadir

Agadir enjoys a mild climate year-round, making it a great destination at any time. Summer (June to August) is hot and dry with temperatures around 30-35 degrees Celsius, though the ocean breeze keeps it comfortable on the beach. Winter (December to February) is mild, with daytime temperatures around 20-22 degrees and cool evenings.

Getting around Agadir is easy. Petit taxis (orange in colour) are cheap and plentiful. Most rides within the city cost 10-20 MAD. The beach promenade and city centre are walkable, but you will need transport to reach the Kasbah, Crocoparc, and the surf beaches to the north.

Agadir is an excellent base for exploring southern Morocco. Read our guide to the best day trips from Agadir for inspiration, or check out our Morocco travel tips for general advice on visiting the country.